One day I read a book called 'Like Water for Chocolate' and found my calling. It was a tale about longing, love, magic and food. The heroine was born in the kitchen, was passionate about food and possessed the ability to create strange dishes that evoked different emotions in people.

The book confirmed to me a feeling that I always had; what I was doing in my free time as a hobby- the food fairs, the cooking courses, the food literature- was actually what I should pursue as a career. This was my passion and I was ignoring it the whole time.

A chance meeting with an old friend - who later became my supportive business partner - put the Jena project on a roll. And with the help of an amazing support team, I was able to formally produce Jena desserts.

The idea behind the creation of Jena was to provide high quality, elegant desserts that taste like they were baked at home. Just like the heroine in 'Like Water for Chocolate', I believe I posses the ability to give happiness and pleasure to others through food. With this I want to be of help to everyone. To a housewife who has unexpected guests and needs a last minute dessert, to the person who is driving back home after a long workday and is craving the comfort of a cupcake or a brownie and to every person who wants to celebrate any special occasion of the year. I also just started to cater for corporate events, weddings and supply many restaurants with our desserts.

I do hope that I can help lessen people's stresses and be of servitude to them using my passion.

The best feeling in the world is to do what you love. Everyday I come to Jena, I get to experience that.  


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